But before Norm got his feet wet in the swimming pool industry, he built his professional resume in myriad ways. A self-described “fiberglass pool guy” for more than 21 years, Norm worked for a commercial pool company prior to going down the exciting fiberglass pool road. But his journey doesn’t start there. (Hang tight – we will get back to the swimming pool portion of this story in a bit!)
Born North of the river in Kansas City and raised in Clinton, Missouri from age 12 on, Norm took a job in Bartlesville, Oklahoma after high school as a surveyor for Phillips Petroleum. From there he moved to Denver to work in the construction surveying arena, working for two to three small construction staking companies in that area for a few years. He then returned to Kansas City to train surveyors and eventually traveled around the country as a trainer for surveyors. One job in this particular industry led to another until economic changes forced him to reconsider his next move. Through a random sequence of events, Norm ended up working as a business manager for a commercial pool company. By 2000, Norm struck out on his own and Aqua Blue Designs was established.
“I am a bit of a free spirit and tend to go where my nose leads me,” he reflected. Instead of continuing down the concrete swimming pool road, however, Norm gravitated towards the fiberglass option, and for good reason.
“Fiberglass pools are good products that just make sense to me,” he recalled. “For residential pools, fiberglass pools are the best possible answer for backyard pool advantages for many reasons: the water chemistry, the warranties, the shapes, styles and colors.”
A jack-of-all-trades, Norm handles virtually every aspect of his business, and does so with extreme passion for his work. He designed his website (and with the help from a customer with the latest version!) and handles all of his own marketing materials (including logos, brochures, and truck designs), mainly because he enjoys it. He also handles all sales, secures all permits, and interacts with the engineers as needed.
“I am an independent guy,” he expressed.
Although Norm does offer pools from other vendors as part of his diverse products and services portfolio, he applauds Leisure Pools® for having a good product that is available in a variety of shapes and sizes, making them a crowd favorite. In fact, Norm emphasized the backyard swimming pool business has been exploding in the past 18 months, and he is excited to serve his clients.
“Backyard pools give homeowners a tremendous opportunity to spend time with their family and friends, and I personally don’t think there is a more relaxing place,” he noted. “And the best part about having a fiberglass pool is that you don’t spend all of your time cleaning it and taking care of it.”